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Obtain a clear picture of who your customers are including their purchasing habits and buying potential.

  • Outcome – targeted one to one marketing based on unique customer attributes including:
    • Acquisition
    • Retention including cross and up sell opportunities

Understand how customers differ by product model and how, why and when to market to them based on:

  • Medium
  • Packaging
  • Message
  • Incentive
  • Timing

Find the households with the highest potential within your trading area.

Identify targets for Direct Marketing initiatives to new and existing customers.

Achieve your goals with a broad range of application programs and technology. Business to Customer include decision support, query and reporting, online analytical processing, statistical analysis, forecasting and data mining.

 
::  Intelligence Based Marketing
::  Did You Know?
::  About Retail Data Mining
::  Customer Intelligence Tool
::  Survey Development
::  Reporting Solutions
::  Acquisition
::  Retention

::  Solutions

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